The New York Times.

The New York Times has announced that it is starting timeSpace, a four month incubator for media start-ups. In a late effort to make up for lost time, the Grey Lady is hoping to latch on to some game changers. There is no fee or equity required from the three to five start-ups who will be brought in. According to an announcement from the Times selected companies will “meet with relevant Times staff, demo your product and teach/learn alongside entrepreneurs and employees who make their livings in digital media, technology and journalism.”

Why is the Times doing this:

It is simple: The New York Times, and media in general, are in the midst of unprecedented change. Our core purpose remains to enhance society by creating, collecting and distributing high-quality news and information. We want to push ourselves and push others to find the best ways to do so, and we believe that timeSpace can be a part of that process.

This is who the Times is looking for:

You are an early stage company focused on the media space with a product launched. You are a small team based in New York or open to working from New York for the duration of the program. You have most likely raised at least seed stage funding. You may focus on mobile, social, video, advertising technology, analytics, e-commerce or… apply and tell us why spending four months here will be mutually beneficial.

Applications will be accepted until 5pm on February 19.

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