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Last night Netflix became the first online video content provider to win an Emmy Award in the mainstream categories.  Coming hot on the heels of the Motion Picture Association of America‘s (MPAA) report into the abundance of legal online movie and TV platforms, the legitimacy of these new digital broadcasters is being accepted even more quickly than many perhaps expected.

 
In a well-rounded piece over on Tech Policy Daily, Bret Swanson explains how the current tumult in the online entertainment space is benefiting both the consumers and producers of content. Noting the rapid innovation and rise of varied programming alternatives in the industry, Swanson highlights the limited regulations as a primary driver of the competition sweeping through the world of entertainment.  
 
Following tough economic times in recent years, the growing recognition of new entertainment companies is a most welcome American success story. Dating back to the birth of the nation – and, for that matter, ‘The Wealth of Nations‘ – competition has been the foundation of thriving U.S. commerce. Permitting space for the best ideas to breathe has long allowed U.S. companies to become worldwide market leaders in sectors as wide-ranging as electronics to foodstuffs, and continues to be the brightest hope for a full recovery from recession. This remains true for Hollywood as much as any industry, as our creative professionals only need to be shown the increasingly diverse audiences craving their content to spur them on to unique new productions.
 
Despite some calls to limit new platforms through increased regulation, the innovators of the tech industry, like Netflix, are proving that they thrive on the current creative freedom, just as much as the artists and acting talent that rely on their platforms. The commitment to exploring new ways to reach viewers with legally-sourced, easily accessible programming lies at the heart of their success and must be allowed to flourish in future. 
 
The aforementioned MPAA report cites almost 100 legitimate video streaming sites right now, but it isn’t a stretch to imagine that this will expand to nearer the four-figure mark before viewers settle on their preferred devices and distributors. In the meantime, we can sit back and take in a vibrant entertaintment ecosystem, the free development of which is almost as enjoyable as the exciting programming that Netflix and others generate.
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