Univinyl logo

Uvinyl is Universal Music’s new crowdfunding initiative.

A crowdfunding initiative to reissue rare vinyl recordings has been initiated by Universal Music. Universal music has initiated the campaign to re-press rare vinyl discs. Vinyl has been enjoying a second life – sales at at their highest point since 1997.

The website, Uvinyl, will launch if enough people sign on to the crowdfunding program. The site says, “Funders will become owners of limited edition rare records, which will also include digital downloads & personalized art prints.”

Early represses could include: Sonic Youth’s Goo, Cream’s Disraeli Gears, Elton John’s Goodbye Yellow Brick Road, Björk’s Biophilia, Pulp’s His N Hers, and the iconic MTV Unplugged performance by Nirvana.

This is yet another example of major entertainment companies getting into the crowdfunding game. For the companies involved, it’s a terrific development. It’s the creation of a focus group at absolutely no cost as well as a no risk investment. In this case, Universal is not going to take the risk of reissuing the vinyl recordings unless there’s adequate interest to warrant the investment.

What will the impact be on smaller independents? My opinion is that it’s win-win for everyone. The majors will be able to run crowdfunding initiatives directly from their own websites. They have the traffic and the reach to warrant it. The smaller artists and companies will continue to flock to the platforms which service them best, like Indiegogo and Kickstarter.

Enhanced by Zemanta